If you want to be online, create content and impact the world, you have to do it well and achieve success as you do it. Achieving a successful online presence should be the goal of every content creator, and everyone who has something to share with the world. You should aim for nothing less than success, otherwise, why would you want to be online if you do not want to succeed at it.
This is an important goal to have because the online landscape is highly competitive, and there are many people competing for the same attention that you want. For you to be able to compete with your peers, you will have to standout and win. That is the nature of the online world today.