If you want to get found on the web you need to use Google Search Console. You may ask why Google? The reason for that is because Google dominates the web period!
While it true that it is not the only search engine around, you need to acknowledge the fact that they are still the kings on the web. At least for now.
If you don’t believe me at least believe what Lifewire has to say about it:
Google is the reigning king of ‘spartan searching’, and is the single most used search engine in the world.
And according to Netmarketshare Google has 75.9% of the web currently. Making it the undisputed king of the web.
Now that we have looked at the stats lets dive into the nuts and bolts of the process.
What is Google Search Console
It first was called Google Webmaster Tools, but later changed to Google Search Console. However, its main purpose has not changed.
But to answer this question more accurately, I will refer to the definition that is on the Google Search Console website.
Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.
Who Should Use Google Search Console
Anybody who owns a website, blog, e-commerce site, or app online should use Google Search Console.
If you are a site owner, a business owner, an app developer, a blog owner, a site administrator, or an SEO specialist, you should use it to make sure Google indexes your platform on the web.
Why Should You Verify Your Site
Search console helps you check your site’s performance in Google’s search results. By using it, you enable Google to get access to your content so that it can then index it on the web.
It is also good to use it because it helps you know how your visitors visit your site. It monitors everything from the queries used to appear in the search results, which sites are linked to your site, is your site mobile optimized and is it performing well?
There is a myriad of issues that you can benefit from the use of Google Search Console once you publish your site with it.
Steps to Verify Your Site With Google Search Console
#1 Visit the Google Search Console website and login with your Gmail account if you do not have one, it is easy to create. It only takes a few minutes.
#2 Click on the button to add a property
#3 On the given space add the URL of your site and click on the blue button to add your site to the search console. You will then be redirected to a new page where you will be given new steps to follow.
#4 Follow the steps that are on the page to go ahead with the verification of your site.
- Click on the blue link to download the file to your computer.
- Upload it to your server using FTP or Cpanel.
- Confirm that your upload was successful by visiting your site followed by the link to the file that you just uploaded.
- Click on the CAPTCHA to confirm that you are not a robot.
- And finally, click on the verify button.
If you did everything right, you should be able to see the following page with the confirmation that you successfully verified the ownership of your website.
From now on you can start using the services of Google Search Console to better check your site on the search engines.
Other Things You Can Do With Google Search Console
- You can and should all your website versions that your site supports, such as HTTP, https, www, and non-www.
- You can also select the version you prefer by choosing whether you want your site to appear with www or non-www in Google search.
- You can also select a geographic preference if your site targets users from specific countries.
- You should also submit your sitemap so that Google can better understand and crawl your site.
And there you have it, you can now add your site to Google Search Console and validate your ownership of the site.
If you have any questions or comments leave it in the comments area.