If you want to be online, create content and impact the world, you have to do it well and achieve success as you do it. Achieving a successful online presence should be the goal of every content creator, and everyone who has something to share with the world. You should aim for nothing less than success, otherwise, why would you want to be online if you do not want to succeed at it.
This is an important goal to have because the online landscape is highly competitive, and there are many people competing for the same attention that you want. For you to be able to compete with your peers, you will have to standout and win. That is the nature of the online world today.
In the next paragraphs we are going to look at some of the steps that you need to take to make you standout and create a successful online presence.
Know Your Audience
Who are you writing for? Remember that you are writing to a person, and it is crucial that you are able to describe succinctly who that person is. You should know what are the problems, needs, and frustrations that this person has is going through. Where is this person from, what does the person do, what is this person looking for, what are the exact words that the person uses to describe his or her problem.
Knowing your audience is critical to your success, because you are not serving everyone. You are here to serve somebody. You are called to serve a person and not everybody. So who is that somebody that you are called to serve? So find this person and serve him/her well. Remember the words of Zig Ziglar: “do not be a wondering generality, be a meaningful specific.”
A Good Domain Name
Creating a domain name is the second step in this process, you need this so that your ideal audience can be able to find the content you have to offer. A domain name is the identity of your site or blog online, and is through it that they are going to find you. In this article i go into much detail on how to choose the perfect domain name. To get a new domain name you can go to Namecheap.
Choose The Right Web Hosting Company
The hosting company that you choose to host your blog/site is fundamentally important to have a great web presence online. So choose well as you start your journey online so that you can secure your spot in the internet world. Choose a web hosting that is reliable, secure, fast, an with great support. Fortunately, i have gone through a great deal to show you the options you have in this article. If not sure yet, choose HostGator and get a discount or SiteGround at a discount as well. Read this article to know how to register webs hosting with HostGator.
Use The Right Platform
Platform is everything online, it is what enables you to make your voice known to the world. What is important is to make sure that you choose the right platform. In this case you want to choose a blogging platform, and the best one at that is none other than WordPress. Check out in this article why WordPress should be your only option if you are serious about having success online.
Create Amazing Content
Content, content, content, is what its all about the business of being online. Fortunately for you it should not be a problem because you already have something to share with the world. You are a storehouse of ideas, so start sharing those with the world. But make sure you do it in the best way possible, because content abounds online, and the internet is already littered with mediocre content.
What you have to do is to make sure that your content stands out from the crowd. Use your uniqueness to define the uniqueness of the content you create. Create outstanding value to your audience and they will come back for more, and such you will be rewarded for that.
A Fast Website/Blog
Do not make your visitors wait with your slow website, make sure that your site is fast enough so that they do not think about looking for your competitors. One the ways to do this is choosing the right web hosting company, or a WordPress managed host. They will take care of everything for you.
SEO Friendly Website
Search Engine Optimization is responsible for bringing the right traffic to your site. You want the right traffic, which is your ideal audience. For that to happen your blog has to be optimized for the search engines. Using plugins such as Yoast Seo help a lot if you are using WordPress. That is why you should use WordPress, because its a platform that is SEO friendly.
The Use of Content Distribution Channels
There is production and there is distribution, in your blog you produce your content, but that is not enough. You need to have a way of distributing your content to your audience. That is where content distribution channels come in. You do this through he use of social media and its tools such as Facebook, twitter, Pinteret. As well as the use of videos and distribute them through Youtube, Wistia, Vimeo.
Make sure you use images as well and infographics and distribute them online for people to consume. Podcast is another type of content distribution channel. You can choose the one that your audience prefers and likes the most. The key is not to use everyone of these channels. Only use what your audience likes and uses.
A Mobile Optimized Site/Blog
W live in a mobile world, people now use smartphone, and tablets to access information online. So you should make sure that the platform you use can be accessible through these devices. Use a mobile friendly theme from Elegant Themes, or Studio Press with the Genesis framework. That will be enough to do the job.
A Site That Captures Emails
If you are not capturing leads or the emails of your visitors, you are wasting time online. What business are you in after all? You are here to communicate with people, that is why its important that you convert your visitors into leads. Collect their emails using tools such as LeadPages, and plugins such as Optin Monster to do the job for your.
To store and communicate with your email list you will need an email autoresponder service such as Aweber, or Mailchimp.
Over to you now, go and have amazing success online through this steps that i have shown your. I wish you success as you share your ideas online.
Feel free to leave your comments bellow.